Chapter 215
Chapter 215
"That's good. You can download the application form on the official website and submit it electronically. We will review it." President Cui briefly explained the requirements.
Wen Yongwei was over the moon to see President Cui in person. She nodded and said generously, "President Cui, I'll have to trouble you then. Thank you so much. I'm also very happy to be chosen by the association."
President Cui was still immersed in the joy of successfully communicating with Shi Jin, so he was exceptionally friendly to Wen Yongwei and even walked out with her.
Kang Cheng saw this and came forward to greet him. Wen Yongwei introduced President Cui to him.
President Cui chatted with Kang Cheng for a while more before leaving.
Kang Cheng naturally placed great importance on this matter. He immediately logged onto the official website, downloaded the application form, and personally filled it out for Wen Yongwei. After confirming that there were no errors, he submitted it to the higher-ups.
"Yongwei, President Cui is here personally. It's obvious how much he values you. When you join the association, we'll have to promote it well."
Wen Yongwei felt the same way. She had been pampered since she was a child, and her talents were outstanding.
Now that she had been received in public, she was able to gain the recognition of the mainstream society. This filled her with even more confidence. She knew that she would no longer be limited to her small world and could leap into the wider sky.
With the experience of yesterday's shoot, Wen Yongwei and Shi Jin's shoot today went very smoothly. Their work ended before noon.
Kang Cheng asked around and found out that the advertisement would be released on Friday. It would be released simultaneously on Weibo, the public account, and shopping platforms.
The hard photos would also be fixed at the fastest speed.
In a society where money was everything, the shopping link would be released immediately and the money would be quickly drained from the consumers' wallets.
Wen Yongwei was better than Shi Jin in every aspect, and her starting point was better than hers too. If the advertisements were released at the same time, whose credit would it be if the consumers bought the goods?
How was one to differentiate the strength of their abilities to push goods? Property © of NôvelDrama.Org.
Kang Cheng was very worried. He was afraid that Shi Jin would take advantage of Wen Yongwei's success to gain popularity. Therefore, he wanted to nip this matter in the bud.
As a direct employee of the Shen Group, it was very easy for him to communicate with the higher- ups. Very soon, he got the results he wanted. Wen Yongwei and Shi Jin would be separated into two links. Consumers could enter through different channels. They could be considered to be carrying their own goods and would not affect each other.
Kang Cheng expressed his satisfaction.
Initially, the Shen family had wanted to make use of the combined power of the champion and runner-up to maintain the fans' interest in the merchandise and attract as many people as possible. However, every part of Kang Cheng wanted them to be separated. Even the advertisements had been filmed alone, so the higher-ups agreed to his suggestion.
However, when Shen Shuangnan heard about this, he said meaningfully, "I hope Kang Cheng won't regret it when the time comes."
The people below did not dare to guess what he meant. Would Kang Cheng regret it? Why?
Before Friday, the two advertisements got edited. The Shen Corporation did not favor one over the other. Instead, they placed their endorsements in the same position.
All sorts of data was sent directly to Kang Cheng and Yao
Jiahong.
Kang Cheng was a little unhappy. Logically speaking, as a female artiste of the Shen Corporation, Wen Yongwei should have received more data than her competitors.
He didn't know what was wrong with the higher-ups. They actually spoke of fairness and justice at this time and gave Shi Jin the same treatment.
However, it was fortunate that Wen Yongwei was better than Shi Jin in every aspect. Even if she received the same treatment, Kang Cheng believed that Wen Yongwei would earn a different result.
Friday soon arrived.
According to the agreement, the advertisements for the two of them went online separately. The advertisement links were also opened separately. Whether it was fans or customers, they could purchase through the corresponding links.
In order to motivate the fans, the brand had also set a rule. If the sales of the set in each link reached 10,000 sets, it could unlock the encouraging words of the artist.
If it reached 20,000 sets, it would unlock a video of them singing.
If it reached 30,000 sets, it would unlock a video of them dancing.
If they could get to a hundred thousand sets, not only would they be able to unlock all the above, they would also be able to get an autograph and exclusive posters of the artists.
If it reached 200,000 sets, there would be an exclusive surprise.
As for the exclusive surprise?
Kang Cheng, Wen Yongwei, Yao Jiahong, and Shi Jin... none of them knew.
Why didn't they know?
This was because Grace, a subsidiary of the Shen Group, was already considered a mid-tier brand. One set cost at least four digits, and the sales volume had to reach 20,000 sets. In fact, the sales figures were already up to 30 million.
What would it mean to have 100,000 online sales? It would be over 300 million in sales!
Such sales seemed to be very common in some streamers' live-streaming rooms, but it was a normal sales volume of various items. Some would buy, some wouldn't.
As for Grace, it was just a single skincare product. How could they sell so much in such a short time? Therefore, the brand had never thought that they would be able to achieve that figure. The exclusive surprise had not appeared before everyone's eyes yet.
"We'll sell first and then we'll talk about it," they thought.
After the link was released, there was no need to consider the fans. If they wanted to buy something, they would definitely click through their idol's link. However, it was different for the passersby.
The customer base for people like Grace was women interested in skincare products. The quality of the advertisements, the concepts of the skincare products, and the effects of them were the keys to attracting voluntary buyers.
Among the two idols, Wen Yongwei was undoubtedly beautiful and generous. Her dance was exquisite and gave off a sense of elegance. Even dressed as a poor girl, she looked beautiful and exquisite.
Shi Jin's advertisement was more niche and outstanding. She looked like an impoverished woman at first, and her dancing posture was a little crude, but it contained an extremely powerful vitality.
The moment she broke out of her impoverished identity and transformed into a princess, the impact of her transformation was also very strong because of her extremely crude makeup before.
Her already beautiful face rushed onto the camera, as if her true beauty was about to be revealed.
The advertisement read, "Grace, I want you to be my princess."
Comparing the two, Shi Jin's advertisement was more impactful and fitting.
Those who had seen the two advertisements had a good impression of each of them.
Admittedly, the spending power of the fanbase was huge. It could support many small celebrities' advertising and delivery capabilities.